Contents of your pitch
Impress and convince the investment team with a content-oriented pitch. Here is a brief guidance on how your pitch should look like and what are the relevant points to be included in a pitch that we are looking for:-
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Objective- (Without an objective, it’s not really possible to succeed at all)It doesn’t matter how brilliant your business idea is, without an objective it’s unlikely you’ll win investment. Your business objectives are the results you hope to achieve as you run and grow your business. As an entrepreneur, you are concerned with every aspect of your business and need to have clear goals in mind for your company if you are to stay on track. As an objective, you should make sure that in your idea revenue stays ahead of the costs of doing business. As a potential individual, you should know where you’re going to your business.
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Team and Company- (To become future entrepreneur you should have a reliable and trustworthy team)Building the team is as critical and as difficult as building the solution. If you have the wrong people on your team, or the team can’t work together, you have no chance of making an epic business, no matter how great your solution. In this step, you should explain us about your company type, registration (if any) background and other relevant information related to it. The core team menbers and their past records(if any) should be explained.
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Challenges- (Businesses and startups are no exception to myriad of challenges)Startup success is the sum of small wins and challenges are everywhere. The corporate world is quite fierce. There is always a competition going on between the giants. In this step, you must share the challenges and setbacks you or the targeted users are facing in the present situation. You should explain the scenario that brings you think of the product. You should be aware of how to face and tackle the so called challenges.
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Product- (The solution to the challenges mentioned)Explain how the product solves customer problems or improves their situation. The value proposition of your product should be like a promise you want to deliver. Make sure that your product delivers a specific set of benefits. Your product should be relevant to your audience, offer quantifiable value, and should have a differentiator that makes it stand out. You must address the purpose of your product and that it must fulfil customers’ need. You should explain us what your product is about and how it will change the direction of market. Create out a list of each feature of your product or service and then the benefits of your each product or service. Try to include a SWOT analysis report too.
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Market- (The success of a product is determined by, not only the features but also how / where to launch)To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. You have to mention Who are your current customers, and why do they buy from you? Explain us the common characteristics and interests of your target market. Give the details such as age, location, gender, income level, occupation and background of your target market audience. Include the details of your competitors, their status and some statistics based on your studies of current and future trends.
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Uniqueness- (Be clear about your uniqueness and impress us or make us convinced for investments)In this step, you need to derive uniqueness of your existing product. Your created product should be differentiated and unique. You have to explain the unique cost differentiation of your product. Make sure that the product you’re going to launch should satisfy the needs of customers in a unique and better way. Include why we have to chose you; what makes you unique from your competitors.
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Monetization-( A propor financial discipline is the core pillar of business success)One of the biggest challenges for entrepreneurs and small business owners is finding the funds necessary to launch, and eventually grow their businesses. In this step, you need to explain us about your funding sources and others aspects related to it. Your pitch should includes your funding approach and how you put your financial resources to use. No matter whatever stage of business you are in, tell us how you keep the means of funding in mind and develop a business plan that demonstrates the value of investing in your company, monetary proposal for future requirements and your analysis based on outcome and profit.
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What’s next- (Be clear about your vision; resources required; market size; structured financial plan)Your future plans should include a summary of what your business does, how it has developed and where you want it to go. In particular, it should cover your strategy for improving your existing sales and processes to achieve the growth you desire. The plan needs to include: The marketing aims and objectives, Operational information such as where your business is based, who your suppliers are and the premises and equipment needed. Financial information, including profit and loss forecasts, cash flow forecasts, sales forecasts and audited accounts. A summary of the business objectives, including targets and dates.
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Conclusion : (Aim high; Investors don’t want small wins)As a company, If we’re investing in you and your company, we want to know it’s a good bet not just now, but for the future. We want to bet on someone who’s going to make it big, or who at least will give it a damn good try. If your vision is limited to “we’re going to launch this product”, that doesn’t give us much long-term confidence. So, make sure you conclude your pitch with a confidence and trust in your product, team and other aspects. Impress the investment team with your mission, vision and execution strategies. Explain how the launch of the product will bring mutual benefits.